e-commerce had not yet spoken, at least not here. Thus indicating that my article published a few days the latest issue of Bibenda . Obviously I can not put the full text, but I thought a little summary might be useful. Although the statistics see increasing sales online, these positive results do not seem to affect the world of wine. Except Wineshop leader in online sales of wine in Italy, selling wine involves the complexity of managing readily surmountable (especially on an individual basis), mainly related to problems of logistics, order management and so on that make it preferable simply to indicate the list of stores where its products are available.
But the possibility of increasing revenues are none. This is demonstrated by companies like Tasca d'Almerita , thanks to a sophisticated intranet has streamlined order management and relationships with the sales force and drastically reduced costs, or the sale of services (in this case tickets Mangialonga Sagrantino), provided on the website of the company Marco Caprai . In the piece original there are some more extracts from my interview with Caprai and Tornatore, Tasca d'Almerita.
In other words, it is said that the Internet serves only to build the image. It can generate profits.
The aspect of the sale of services is certainly one that most attracted my attention, but I'll better in the next few days with a lot of stage (virtuale!) California!
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