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not only e-commerce for wine. Online full text

For those interested, I put on my online site the full text of my article " not only e-commerce. The new frontiers of the Internet for wine " which I had already spoken a few weeks ago.
Note that in this case is not about blog & wine, for that reference to the roundtable to be held at the April 8 Vinitaly!

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Wine Consumers

I put online at the Art Motions , my piece was originally published on Bibenda , entitled Wine Solidarity. Here are the opening words



The wine has become better. For once such a statement is not the result of a tragically poor vocabulary. Neither the force of cutting-edge winemaking techniques or specific clones. For some time indeed, the world of Italian wine has become the protagonist of numerous charitable activities. It is not easy to sponsorship, because these activities are not limited to making visible the company showing its logo in the promotional event sponsored, but will drawing a large, closely linked to wine production ...
CONTINUE to read the article on Art Motions.

Photo by Frank van den Berg

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solidarity with the poor eyesight

INCIPIT

When it comes to prices, consumers have a view very delicate. Moreover, talk about the price of wine is to talk about the perception of price. And it is easy to represent it by the sense that we all believe we have more tame. The view, of course.

How to "see", the consumer, the price of wine? And that is sensitive to it, taking into account that the sensitivity may be inferred from these prices, minimum and maximum acceptable for a bottle?

is axiomatic, who buys wine has become more aware and educated. This suggests that the price no longer has a significant importance in the purchasing decision, because wine, unlike the bread and milk, is not an essential commodity for our survival (for some questionable assertion), but responds to needs of social belonging, pleasure. It follows that ...
CONTINUE

Pictures Ivaylo Georgiev

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The wine brand in

INCIPIT
Reduce the conference on the brand in the world of wine held in Rome from the needle (Young Entrepreneurs Association of Italian wine) February 18, I decided to build upon what has been said on that occasion to draw some conclusions.

The brand, as highlighted during the conference by Professor Patrick de Luca MIB Trieste, is a set of elements (name, symbol, design, packaging) that identifies the product and differentiates it from those of competitors. The basis of the importance of the brand, are two concepts: the reputation of the brand (how many people remember the brand and how they recognize), and the image to make (or a set of values \u200b\u200bthat consumers attach to the brand).

From these basics, the real question is this: it makes sense to talk about brand in the world of Italian wine? With the extreme fragmentation that exists in the market, one would almost think not.

Read the rest of my article on Tigulliovino.it
Pictures Drew Broadley