INCIPIT Reduce the conference on the brand in the world of wine held in Rome from the needle (Young Entrepreneurs Association of Italian wine) February 18, I decided to build upon what has been said on that occasion to draw some conclusions.
The brand, as highlighted during the conference by Professor Patrick de Luca MIB Trieste, is a set of elements (name, symbol, design, packaging) that identifies the product and differentiates it from those of competitors. The basis of the importance of the brand, are two concepts: the reputation of the brand (how many people remember the brand and how they recognize), and the image to make (or a set of values \u200b\u200bthat consumers attach to the brand).
From these basics, the real question is this: it makes sense to talk about brand in the world of Italian wine? With the extreme fragmentation that exists in the market, one would almost think not.
Read the rest of my article on Tigulliovino.it
Pictures Drew Broadley
0 comments:
Post a Comment