Eastside Marios Cheese

Customer retention in the wine world. Maybe!

Here's my recent article published this month in Tigulliovino .
Incipit

Collect and win
One of the main concepts in the marketing world is that of customer loyalty, a concept which we have lived for ever, with examples that cover all kinds of industry products food, from milk collection points to those of biscuits or croissants, via the new loyalty cards in the big retail outlets that can offer by gifts and discounts, to finance purchases. That loyalty is a phenomenon particularly extended and then, which has its appeal to those who organized the fact that through loyalty cards and points collected goes to a continued re-purchase of their products to the detriment of the competition. If
very often in the marketing of wine you can reapply the formulas already "tested" in the more mature fields, it is possible that this also applies to the activities of loyalty?

In Italy there are still significant cases
In Italy, in fact, there are great examples. Perhaps one of the few actions that have moved in this direction, so far ...

Continue reading the article on Tigulliovino or Art Motions .