Wednesday, May 3, 2006

Halal Restaurants In Buenos Aires

Man or woman? New forms of communication for companies in the wine

INCIPIT
Finally in the wine world has realized a fundamental concept: With the increased buying of bottled wine in supermarkets, more and more often that women are to buy wine . In France, for example, 70% of the wine is purchased in supermarkets and hypermarkets, and 80% of these purchases are made by women. Similar percentages (between 60 and 70%) also relate to consumers in the U.S., British and German, and the same trend also applies to Italy.
So the so-called "responsible purchasing" becomes the star of commercials and labels (and brand) are redrawn at its extent, especially now chooses the wines for themselves, regardless of taste and perhaps the advice of your partner. In other words, not only is developing a taste for wine, all female, but the market is responding to this new trend, especially in the Anglo-Saxon world.

sample labels "feminine" there are several around. Even ... Continue reading about
Tigulliovino or Art Motions


Pictures Valentina Jori

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